Moschino

Moschino, the iconic Italian fashion brand founded by Franco Moschino in 1983, is renowned for its bold and playful designs. With a focus on irreverence and humor, the label incorporates pop culture references and unconventional materials into its creations. Moschino Cheap and Chic, the brand's diffusion line founded in 1988, offered more affordable and accessible fashion options while maintaining the brand's distinctive style and sense of humor. Targeting a younger and trend-conscious audience, Moschino Cheap and Chic became known for its playful and eclectic designs. Under the creative direction of Jeremy Scott since 2013, Moschino has continued to captivate audiences with its vibrant and contemporary energy. Together, Moschino's daring and unconventional spirit, combined with its unique blend of creativity and luxury, have solidified its influential position in the fashion industry.